We Are Right In The Middle Of A Pay Per Click Baby Boom

No, this baby boom will certainly not swamp the Social Security 
system (sort of a bad joke for those that live in the United 
States, but many other countries...most notably Japan...have an 
even more acute problem), but this baby boom is revolutionizing 
the way that pay per click advertising is being spread across the 
Internet. 

One of the early participants in this pay per click baby boom was 
Google, with its AdSense program. With this program, Google 
shares pay per click revenue with a huge number of individual 
partner websites that carry a few pay per click ads that are 
distributed by Google. In essence, this creates a whole bunch of 
little pay per click locations (websites) throughout the Internet 
and hence the term "pay per click baby boom". 

Conceptually, programs like AdSense are similar to what the 
computer hardware folks refer to a distributed processing. 
Instead of trying to draw everyone to a large pay per click 
search engine site, little groups of pay per click ads are spread 
widely across thousands of locations (websites) all over the 
Internet. 

Actually, this distributed processing or propagation technique is 
not limited to pay per click advertising. For example, Amazon 
uses a similar arrangement (called Amazon Associates) to sell the 
products it carries on amazon.com and ClickBank has a sales 
program called CBAdwords which operates in a similar fashion. 

According my trusty Ouija board, it seems likely that most 
commercial hubs on the Internet will be shifting to this 
propagation concept as time progresses...all of those individual 
partner websites that carry the message/proposition will 
constitute the vast army of worker ants that keep the queen ant 
alive and healthy. 

From a pay per click marketing perspective, these programs make 
brilliant use of leverage while providing highly targeted 
prospects for the paying advertiser. 

There are, of course, some interesting things that occur as a 
result of all of this stuff. For example, consider what I call 
the "cross fertilization effect": Suppose a person goes to 
yahoo.com and performs a search that leads them to one of my 
websites that happens carry Google AdSense ads and that visitor 
then clicks on one of those ads...the net result is that Yahoo 
natural search provided Google pay per click with some revenue! 
Aren't these fun times that we're living in? 

As these programs continue to proliferate, the individual 
webmaster needs to exercise a little restraint and avoid the 
temptation to go overboard by plastering these ads all over your 
website and thereby diluting your own primary message/proposition 
and confusing your hard earned visitor. When properly used, 
these ads are just ancillary or complementary content that you 
are providing to enhance the information and opportunities that 
you are providing to your visitor...if something happens to 
strike a responsive chord with your visitor, you might make a 
little pay per click money. 

If properly used, these propagation programs can result in the 
classical "win-win" situation. However, if you over do it, this 
can quickly turn into a loss for you (the individual webmaster) 
and a win for your pay per click partners that are distributing 
the ads. As in many things, moderation is important. 

It's a constant sea of change, but the good things just keep on 
getting better! Stay alert, and light on your feet, and the 
opportunities will just keep on coming your way. 

The above are just some observations from "the peanut gallery", 
but I don't think I'm far off the mark about where things are 
heading. With that, I'm off the soapbox and wishing you 
success in whatever you do online!