Work With The Search Engines - Don't try to Outsmart the Search Engines

Contrary to the claims of high-priced SEO firms, optimizing your 
web site for search engines is not brain surgery. But you 
must first accept the fact that "spiders" - the search engine 
programs that read web pages - run away from non-HTML code. 
This is why the first thing any SEO expert does - before 
researching keywords or rewriting your copy - is look at your 
web site code. 


If your web pages are full of Javascript, graphical navigation 
buttons, Flash animation, and other glitzy stuff, your odds 
of ranking high in the search engines sink like a stone. 
The spiders may never even find your site, let alone start 
adding your pages to their search results. 


You say you just can't give up those cool Javascript menus 
or that glitzy Flash intro? Then be prepared to get shunned 
by the search engines. Spiders are good at only two things: 
reading basic HTML and finding text. If your sites throw 
obstacles in their path, resign yourself to obscurity 
- and poverty! 


The most important SEO secret you will ever grasp is 
incredibly simple. Your web site must be built so spiders 
can read your text. The text is where the gold is. 
This means no Flash animations. Your HTML must be plain 
and clean. Your graphics must be kept to a minimum. 
And links should always be text - not Javascript buttons 
or drop-down menus. 


Millions of dollars are wasted trying to outfox the 
search engines. People everywhere scramble from gimmick to 
gimmick to be #1 for a general search term like "weight loss." 
Sometimes they even manage to do it - for about 10 minutes. 
Then one little tweak by Google ... and they're back to #8,734. 


The lesson? Neither you, nor any analytical tool, 
nor any automatic site submission service, nor any SEO guru, 
can manipulate Google for long! Google employs too many 
brilliant engineers. Their minds collectively focus on one 
task - to make Google results as relevant as possible. 
These people invent Google's algorithm - a mathematical formula 
that decides your rank. 


The algorithm is impartial. The algorithm is complex. 
The algorithm - not a human being - decides your page rank. 
Given the millions of web sites on "weight loss," 
your odds of outsmarting the algorithm to get a #1 spot 
are ludicrously small. So instead of spending money on 
SEO gimmicks, invest in educating yourself so you can work 
harmoniously WITH the search engines. 


Instead of trying to manipulate the search engines, build a site 
that doesn't FIGHT them. Avoid questionable gimmicks, but 
embrace search engine friendly techniques to get yourself ranked 
high for almost any keyword you wish. For more information 
visit http://www.whycity.net/dominatesearchengines.html. 
Focus on strategies that help you save time, add real value 
to your site, and are designed to work hand in hand with 
the search engines. 


Don't try to outsmart the search engines. Work WITH them, 
not against them.