Easy Facebook money already made

SAN FRANCISCO (MarketWatch) — In comparing the pending Facebook IPO to Google’s 2004 stock offering, investors should keep one very important difference between the two in mind: While Google’s IPO truly was an initial offering of stock to noninsiders, the same can’t be said of Facebook’s.
Facebook shares have been trading for several years now on private, secondary markets that cater to wealthy investors. The liquidity that those markets provided is what allowed Facebook to achieve its lofty valuation — and raise a massive amount of capital before it had even filed its first IPO documents.
Because Facebook insiders who wanted to sell portions of their stakes — and the investors who were determined to buy them — have already done so, the easy money in Facebook shares has already been made.
The great disparity in the amount that Google (US:GOOG) and Facebook (whose intended ticker symbol is “FB”) raised before their respective IPOs shows that a comparison of the two offerings is not an apples-to-apples one.

Before it executed its IPO, Google had raised just over $25 million from a few angel investors and the noted venture-capital firms Sequoia Capital and Kleiner Perkins Caufield & Byers. Facebook, by contrast, has already raised approximately $2.3 billion from a broad group of investors in at least 10 rounds of financing. That’s more than the $1.67 billion Google raised in its IPO.
Here’s another way to look at it: More than five years passed between Google’s $25 million venture round in June 1999 and its IPO in August 2004. That time span meant that anyone buying an IPO share of Google was capturing five years’ worth of value creation. That value had been unrealized because no market existed for the company’s shares.
By contrast, Facebook raised its last round in January 2011 — a $1.5 billion financing that valued the company at $50 billion — which means all the value created by the company up until that time has already been priced into its shares.
By historical standards, even the relatively recent history of Internet stock offerings, the size of Facebook’s previous funding round means that the company essentially has already conducted an offering of stock to a broad pool of outside investors.
Given the fierce competition last year among venture-capital firms and other private investment outfits, including deep-pocketed overseas ones such as Digital Sky Technologies, you could make a strong argument that its last round included a bubble premium.

How to Make Money on Facebook

As a small-business owner, you probably don't have the resources that a large corporation employs for online advertising campaigns, but social media consultant and author Brian Carter says that even solopreneurs with limited funds can gain the competitive edge in this vast cyber-arena.
"For years the Internet has provided us with the wildest opportunities that haven't been very competitive or expensive," says Carter. And with all of these options available to us, Carter is most passionate about Facebook advertising.  "It provides us with the biggest opportunities—it's a great place to profit," he says.
"Advertising on Facebook is the biggest opportunity for businesses large and small," Carter says.  "What Facebook advertising does, which is great, is to allow you to reach a TV-sized audience, locally, nationally and even internationally, and still target it the way you would in any internet marketing campaign, yet start with just five bucks a day. To me it’s revolutionary because businesses can reach an audience they couldn’t have ever reached before."
If you've jumped into the Facebook frenzy, like millions of business owners, by creating a Facebook page: congratulations—but that simply isn't enough. "There are a lot of problems with pages," Carter claims. Recently, he combined efforts with EdgeRank Checker and found that the average page across 4000 pages is only reaching 17 percent of their fans. So if you have 100 fans, you may only be reaching 17 people with all of your hard work! "The downside of the page is that you're not visible to all of your fans," says Carter.
Like any marketing campaign, it's apparent that you need a strategy before you launch your page. So how can a small business benefit from what Facebook has to offer? Here's what I learned from my conversation with Carter. And I'm learning much more from his most recent book release, The Like Economy: How Businesses Make Money With Facebook.

• Combine your Facebook marketing plan...
  ....with the strategies that you are best at. If you're good at e-mail marketing, for instance, use Facebook ads to get more e-mail subscribers. If your website converts traffic really well, use your page to drive traffic there. Always plug into what you already know works well for your business.
• If you're growing fans through Facebook advertising...
  ...get people to click "Like" right on the ad. You will get a lot cheaper fans that way than if you send them to a fan page through your ad. If you run an ad that sends people to a custom tab because you want to get an opt-in, that's the same thing as sending them to another website, and you may not want to do that. Not everyone will put in their e-mail and click like so you are dividing your efforts. Decide first if you want fans or e-mail subscribers. If you want fans, don't send them directly to a custom tab.
• Think of your page as a social e-mail.
  There's a chance that followers will see your updates in their feed, but you have to really capture them within your first few posts. There are parallels to e-mail in this strategy; not everyone will open them. If you get a 30 percent open rate, you're doing great. On Facebook you can use the same strategies to do really well. The difference is that with e-mail marketing you don't want to send out e-mails everyday or you will lose your subscribers.
• If you're not sure...
  ...whether the greatest benefit will come from sending people from your ad to your site, your Facebook opt-in page, or gaining fans through prompting them to click "Like" right on the ad, test them all! See how much it costs you to acquire a fan, and how much traffic you get from those fans, versus the cost of acquiring an e-mail and the ROI on that e-mail address.
• Engage with your fans in your posts.
  Don't make every post a call to action. You want to turn the folks who like your page into true fans of your brand.
• Boring Facebook pages won't get you far.
  If your business isn't something that most people would consider exciting, like culture, lifestyle sports, animals, dating, kids – or anything that people get gushy about—go the opt-in route rather than the fan marketing route.  If your business is attractive to many consumers, use pictures in your ads to entice them to click like. If your brand allows you the creative freedom to toss in a picture of a puppy, cat or baby, you’re golden! People will click on your ad.
• Remember one of the key differences...
  ...between using AdWords and Facebook advertising. That is, in order to generate revenue through online advertising, you must reach the right people, with the right message, at the right time, with the right offer. It's possible to do this with AdWords and Facebook ads. The main difference is that AdWords is about fulfilling demand: finding the small set of people who are ready to buy, or very close to it, and capitalizing on finding people at that stage of the sales funnel. With Google you are targeting people by what they are looking for. With Facebook  you are targeting them by who they are and what they like. These are people who are likely to buy from you at some point which is a larger group of people. There's more sales potential overall. But be careful not to spend too much money on people who are going to wait three or four years to buy, unless you have a sales cycle that is naturally that long. But you may be able to get them to buy sooner than they would have by posting enticing posts or with compelling conversion practices on your website.
• Facebook page insights...
  ...can be a great resource to learn about your audience. You'll find this tab on your admin panel on Facebook in the left hand column. Look at the graphs that tell you how many people are liking you per day, how many people are talking about you, sharing your posts, etc. Notice what type of posts get more engagement than others and create more like them. Know your audience, put yourself in their shoes and engage them!

In light of Google's new Search Plus Your World, I couldn't resist asking Carter if he thought Google+ will give Facebook a run for its money anytime soon. "Google+ can become big if it becomes more sticky—if we can enjoy using it more," Carter says. "Right now it's all the early adopters on Google+. It's not really an opportunity for most marketers because there is not enough of a general audience there. Google+ has to be more fun to use to attract that audience. Search Plus might be a strong-arm tactic to try to force it to happen faster."
He continues: "It certainly could be a big deal at some point but there are phases of adoption of something new—like Facebook was in 2009. There aren't enough people on it in this phase to do any real marketing. But once it reaches enough adoption the network effect happens. You can reach more than half of the United States with Facebook ads, and Google+ is just not there yet."

The Secret To How Facebook Makes Money

While most industry insiders have a firm grasp on Facebook’s monetization models, most people still don’t understand how Facebook makes money. For those that still don’t know how Facebook makes money, we thought we’d take the opportunity to break down Facebook’s various revenue streams including past and future streams of revenue. After reading this guide, you should have a complete understanding of how Facebook makes money.

Advertising Business

Facebook’s single most important revenue channel is advertising. The company has always been ad supported and most likely will always be ad supported. While some have claimed that Facebook will one day charge for access to the site, those rumors are completely false. Facebook generates over half a billion in revenue each year, the vast majority of which comes from advertising. So who is paying for advertising?

Making Money Online in Pakistan

n this post I am not concerned with how they do things in other countries to make money online. I want to discuss a few trends of online money making in Pakistan. And most of them I would rather avoid to use personally (or simple words I don't much like them).

The first way of making money is the so-called online money making companies one can see in every city. I've never worked for them, but from the rumors and second third source opinions I've made a picture. They provide several kind of jobs e.g. Form Filling, Typing, Article Writing (wrote to build links for SEO, in other words creating meaningless junk to promote your website), Adsense Click. First two ones can be justified somehow, but they require a lot of time and effort for very little money. Article writing for SEO as I mentioned, its just creating junk to promote a website on internet. The intention is not to promote knowledge, but to create formula articles, so people do it very efficiently. The last one is that you make a website, place adds on it and ask your users to click on adds once or twice per day. The clicks yield money for your website and you in turn pay them in rupees. I hate this method of earning. This is unlawful.

People start websites. They are link building directories, article submission sites etc. That's a good idea to promote websites, because link building is a significant part of SEO. But frankly speaking, I always have a stingy and smelly feeling of these websites. They have nothing but links, and copy pasted introductions of websites. And upon all this junk you've placed the adds from Google. It reminds me of a trash yard which is fully decorated with multicolour banners as if it were a cricket stadium before a match. Forgive my imagination, I just wrote how do I feel about these so-called link building directories. And let me explain one thing, some of them are doing great job, the older ones actually. They are descent and have a simple, clean, elegant GUI to categories websites. My 'negative' feelings were evoked by a recent such 'creation', clearly in the wake of making money online, but with least experience. The site seemed to say I AM CREATED TO MAKE MONEY. I am not providing site link, you may find such site around you while walking on facebook, google+ etc, just keep your eyes open.

People start article submitting directories in hope to make money. As you can see the effort is from Pakistan, they try to target Pakistani writers/ bloggers to write articles for them. And again they place adds on it. They have no guidelines or rules, just write something and dump into the hell yard they've created to make money. Sometimes these 'directories' look like an empty showcase with just banners of adds and nothing to view upon. I hate such newly and inefficiently created money making machine sites which are created because there are 'other' out there making money same way. I know there are some good examples of article submitting directories, but my experience have been quite unpleasant with them. Sometime back google could be easily deceived by such formula articles and they appeared on first page. I do not feel good about such things since then. Although search engines have now got the ability to bypass such material and provide quality material. But me is me... me still feels taste of a bitter almond whenever comes across an article directory, and it worsens when a newly created article directory is seen from Pakistan screaming with its full strength of lungs CLICK HERE SUBMIT HERE WE SELL LINK BACKS WE SELL LINKS BACKS.

Hopefully you are not bored with my jealous talk, because I cannot create such things so I prefer to 'hate' them. :-D Well there is an other thing, and that's to start writing on technology, and keep on writing, citing everything that appears on internet, writing about anything and managing to create relevance out of anything irrelevant. I have an eye to recognize such 'formula' blogs which are solely created for money making. And I (sorry again) feel rather unsatisfied from such 'things'. I cannot write on technology alone (perhaps cannot write on anything consistently, built in fault ;-) ), I cannot start a blog which announces on first arrival that its made for money making (forgive me, perhaps its my perception that there is a difference between money making and non money making blog, but that's how I feel). For me, blogging is to write your own feelings, blog is personal expression and you can add a touch of technology, your own professional experiences and tales, thus making your blog more live. On this blog, I try to to the same. I do not (actually cannot) write solely on linguistics. Because there are lots of topics at a given time T (lets make it a bit mathematical), which keep on dancing in upper portion of my body in the number N. So I select from the total of T*N to write on my blog each day. ;-)

Ok, expressed my hatred for every professional who is trying to make money, what's next? Well there is nothing more. I just wanted to say that make money but don't label on your website that you are here to make money only. Make it a bit descent, or become a high level professional e.g. start writing a blog on Ubuntu or any other very specialised area. This way the content wouldn't be available readily on internet, you'll have to create e.g. tutorials, analyses. Simply mentioning news reports from primary sources is not a challenging thing, at least for me, to earn money (I've a subscription of top technology magazines online as well in my google reader, and I usually know what has happened today on internet because I happen to check it several times a day). My apologies if you think my words are inappropriate, that's what I thought about it and I wrote. Perhaps a very big reason of this, is my background, when it comes to writing I like to sit down, take a while to think on the topic, add my feelings to it, try to make it lively and then write it down. Its not just reporting something from a primary source. That's why I could not continue this formula blog. Even if I see it today, it was a good effort and if I had continued since then, it could have yielded me lots of dollars from Google. But I couldn't, there were other reasons obviously, time, interest etc but one of the reasons was that I couldn't simply report from other sources, I couldn't add content for the sake of content to make money.

So folks, make money but do not write for money making only, write for both i.e. your personal pleasure and expression of thought and money would be there as well. After all this is English, the elite language, you can make money even by coughing in English :-D.

5 Google AdSense Self Optimization Steps to Success

Basic Five Self-Optimization Steps:

1.   Analyst your webpages
2.  Set up custom channels
3.  Optimize your ad unit design and placement
4.  Maximize revenue from multiple units
5.  Track and measure your results

Maximize revenue from multiple units on a page:
Take advantage of how your users interact with ads

• Use custom channels to dertmine which of your ad units outperforms the rest (higest CTR and eCPM)

The first ad unit on a page always shows the top ads that win the ad auction.

• These pay you the most per click

The first ad unit on the page id defined as the first instance  of the ad code within the HTML of the page.

• Place that ad unit first in your HTML

This maximises the yield you receive from multiple units
Watch Google AdSense Steps to Success Video:
In this vidoe your can learn how can we setting up custom channels in our Google Adsense Account, Custom Channels are very important tools to distinguish what ad units perform best across your pages.

Why Blogging Is One Of The Best Free Customs To Make Money Online

Everyone likes anything for nothing. And, more than any other plan, the Internet offers unrivalled opportunities to earn some doubly money, or even breed a full-time proceeds — using very little, or even no, start-up assets.

In detail, you’d be agape how many people are looking for…

1. free customs to make money online 2. free information on how to make money online from home

Maybe you even found this appraise by acute online for one of these very phrases!

So what are all these free customs to make money online?

One way is through a blog — a frequently efficient website containing gossip, family, and the belief of the authors. Blogs are massively lowbrow. At the last reckoning, blog almanac Technorati.com was tracking more than 50 million of them!

And one of the reasons for the popularity of blogs is that they can breed an proceeds for the holder — making blogs one of the best free customs to make money online.

You can flinch a free blog at blogger or wordpress, and there are three proven customs to make money using a blog:

1. billboard up (for free of course!) to be a Google AdSense publisher: Google AdSense allows you to show copy ads on blogs. The ads are allied to the blog specialty. So, if you write an appraise regarding dogs, you might see ads for companies unveiling dog toys, books regarding dogs, and so on.

You make money every time somebody clicks on an ad on your blog. It’s not a lot — solely a few cents per click — but it can mount up if you board your specialty to draw higher-value ads. For example, you could write regarding hot yield like hometown electronics.

2. enlist partner programs: You can also promote another company’s yield on your blog by fusion their partner instruct. This time, instead of being paid for every click on an ad, you get paid when somebody who clicks through from your place actually makes a grasp. When that happens, you earn a sales commission.

And the profits can be far advanced than AdSense — even as greatly as 100% commission! 3. Ask for donations: If you’re an especially good columnist, and your blog builds up a loyal readership, you can ask your readers for donations to help keep the blog unfilled. Paypal allows you to accept donations through a “Donate” close on your blog.

So, if making money online is as cushy as this, why doesn’t everybody profit from all these free customs to make money online?

It’s because it’s not enough to just read all of the free information on how to make money online from hometown that you can find in articles like this and sites like marketingtips You also have to do the work to make it ensue, and learn as greatly regarding Internet marketing as you can.

Only then will you be able to arrival from the different free customs to make money online like first a revenue-generating blog.

Tapping Money Internet Opportunities May Offer

For people who intend to earn income online, tapping money Internet opportunities may offer could be a good idea. The online media has actually turned out to be a modern venue for generating dollars for resourceful and creative people. This is not surprising given the fact that almost any business and financial transaction could now be done online.
There are many professionals all around the world who decide to leave their formal jobs to access money Internet opportunities may offer. Who would not like the idea of working at home or anywhere where there is Internet access? Moreover, through the years, many have already proven that earning dollars online could be lucrative.
Before trying to tap money Internet opportunities provide, it would be best if you make the necessary preparations. Do your research to find out which avenue would be best for you. Set up your own electronic payment and money transfer accounts so you could pay for purchases and receive payments from online customers. Lastly, establish a reliable and fast Internet access to make sure you would always be online when you need to be. Here are some other helpful ideas to keep you going.
Take advantage of your writing talent. The online media needs more original and informational text content. If you are familiar with search engine optimization, you know the importance of original and unique content that are searchable through popular search engines. You may write for your own Website (and boost its traffic and earning potential) or for other Websites that could be considered as your clients.
Offer your professional services and expertise. To access money Internet users from around the world may readily provide, you may offer to do jobs for them like data entry, tutorial, accounting, or computer programming. Doing such tasks could help you make regular earnings without exerting much effort, just time, determination, and skills.
Sell products to online customers. You could produce your own goods and sell them through the Internet or you could resell other businesses' products at profitable prices. If you would be an effective marketer, there are so many opportunities you could take online.
Create and maintain your own money Internet sites. If you could make your Websites interesting, numerous visitors would regularly check it out. If your online traffic is high, many other online businesses would see your sites as ideal for posting online advertisements and promotions. You could earn dollars from advertisements.
Fill out those paid online survey forms. Many research companies would willingly pay you for completing survey forms and questionnaires that may only take a few minutes to complete. You may also participate in many other paid online research activities.
The list of online opportunities could still go on. You may even devise and develop your own way to earn income online. Just remember to be resourceful, creative, and professional and you would surely take advantage of the many ways to tap money Internet opportunities may readily offer and provide.